By Bruce Wiley


Do you know the words your customers will use when searching? You might know what your customers search for. You need to find out if you don't. Could it be a description of "pants" or "jeans?" One may be searched more often than the other, but why not target both? You cant try "executive gifts." Your website broadening strategy could be broadened by "desk accessories."

You need to ask all kinds of people. To learn how people would search for effective search engine positioning keywords, you need to get advice from people in all walks of life including management, customers, vendors, employees, friends, and family. Try asking them how they would search for different services and products. It's really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.

When you have successfully harvested a meaningful keyword list, any keywords that are too targeted or not too specific should then be removed. Also remember that keyword placement is important. In the beginning paragraphs, try to put as many keywords as possible and don't forget the title line.

The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. We will have less competition if the value of the keyword is lower.

We don't want to aim to low but we also don't want to aim to high. Finding a middle ground is what we need to do. A keyword with a value of no less than 1000 and no more than 10,000 is what this could mean for you. You will be the one who gets to decide what you deem is reasonable.

Keep in mind that throughout the opening Web page, the keywords should appear regularly. It is especially important that they appear frequently in the opening paragraphs. You do, however, need to resist the temptation to overuse the keywords. This can be spotted by search engines and as a result, your page rankings may be reduced. Tools are available to help with optimal keyword density. But software that writes the site's ages should be avoided. It's possible for search engines to find out about these as well.

A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Then there's the chance that visitors won't find your site appealing.




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