By Ashley Houston


The traffic of a site is the lifeblood of a business and anyone who has been marketing online is aware of this fact. More visitors would mean more sales. If you want to tweak your sites to improve sales without needing to get more visitors, here are several ways you can do so.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Keep in mind that you need to talk to an individual in your sales letter and not to your whole audience.

The second method is to publish testimonials and comments from your customers. Publishing both the good and bad comments is also a good idea so that prospects will be convinced that these are real testimonials. Prospects will have the confidence to buy from you when they see the testimonials on your website because people follow the herd mentality which means when others have bought and proven it authentic, they will also buy them as well.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offering quality bonuses is what you can do in order to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. "click the button to buy now!").




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