Websites have there place without a shadow of a doubt.
By having your own website, you can pretty much do anything you want as YOU and only YOU can 100% control it. However they are pricey. Besides having a web page by itself DOESN'T bring you any traffic. You should exhaust all the strategies needed to direct traffic to your site.
If you are just beginner, Facebook would be highly recommended.
With Facebook, directing traffic is as simple as letting your targeted audience that you have a page and by the time the "LIKE" the page, you can start having a discussion with them. In contrast, If you send them to a website, they may never keep in mind to come back.
Because of the ability to develop relationships, Facebook is better. Then add price to the mix, FACEBOOK = FREE and you have a killer combo.
You may have heard stories about owners totally abandoning their websites to start up a Facebook page just recently. Before ditching anything, we ask you to weigh your options carefully. To make you have a better understanding in that matter, we will do our best to list down the details, issues, and facts about these internet tools by asking each and every site and Facebook page owners should remember to ask themselves firstly while crucially deciding on it.
Purpose- What is the objective of your Online Presence?
Even until now, several people still thinks that a Facebook page only caters commercial establishments. If you have the same line of thinking, we have to tell that, you have it all drastically wrong.
Facebook Pages also can be used by artists, public figures or communities (to which a custom facebook page belongs) aside from products, brands, and companies. For the most part, churches take part in on-line ventures in order to reach out to more people, get connected and extend its mission field. If you still are a little bit clueless about how Facebook Pages work, a great example is the Facebook Page for Enchantment (a book written by Guy Kawasaki) that was produced to market the book as well as its message.
Time - How much time can you spend to this mission?
Anybody who has an practical experience putting-up a website can admit that it takes a lot of time before it can be considered usable. It requires hands-on management, from selecting themes/designs to configuring it with the host/server. Of course there are prepared templates that can be used, but still, if you are not "techie", you will need to get somebody to set the web pages up for you as well as maintain them. Facebook Pages alternatively are pre-designed and just needs to be set-up correctly, no need for special skills nor to get a host/server, therefore, almost free from routine maintenance. Posting is simple and fast with Facebook, you can dessiminate your post on the fly.
Cost - How much are you willing to use for this mission?
Facebook Pages are No cost and Websites can be costly. Although there are hostings, website templates, plug-ins that are being offered free on the internet, you can not use freebies if you really want to stand-out among the millions of websites online.
Functionality - What features or functions do you want on your Page? Understandably, Facebook Pages since they are free, also have limitations (like maximum followers, message sending functions). Websites on the other hand are very flexible and versatile as long as you spend for such features. But for the most basic social media requirements like posting, liking, commenting, and sharing, Facebook pages' built-in features are sufficient enough to assist you meet your objective.
Viral - How quick would you want to dessiminate your message?
Unless promoted extensively, a website would not achieve high traffic or page visitors on its own while on the other hand by being backed-up with millions of users daily, Facebook pages naturally would have better engagement with less intervention from the administrator.
Audience - Who are your targeted audience?
Websites and Facebook pages are both easily accessible. Then what's the difference? Facebook Pages admins can control whom they want to make a connection with. Additionally, they can also decide on which information that they would allow non-followers to have access to. The greatest thing about knowing how to create a like page on facebook is that its ability to allow a two-way interaction between the the followers and the page itself. Unless of course they utilize analytics tools, website owners do not know who visits their websites as well as what these visitors do while they are there. On a positive note, website does not require visitors to sign-up or "like" as in Facebook.
Staying Power - How long do you plan to do this?
One of the growing concerns of Facebook Page owners is "will I always have a page on Facebook?" Owing to the volatile online environment, these owners are worried that Facebook may suddenly die or discontinue. Regarding this matter, websites get the advantage since there is no expiration to be bothered about for as long as you pay the bill for the site.
Both internet tools have their own pros and cons. While websites are fully flexible and customizable based on its owners' specifications, budget and desires, those do not guarantee traffic and better engagement. Facebook Pages are Free, albeit its limitations, its 500 million plus users is enough reason for you trust this network. In the end, it's up to your judgment which option you think will serve you best.
By having your own website, you can pretty much do anything you want as YOU and only YOU can 100% control it. However they are pricey. Besides having a web page by itself DOESN'T bring you any traffic. You should exhaust all the strategies needed to direct traffic to your site.
If you are just beginner, Facebook would be highly recommended.
With Facebook, directing traffic is as simple as letting your targeted audience that you have a page and by the time the "LIKE" the page, you can start having a discussion with them. In contrast, If you send them to a website, they may never keep in mind to come back.
Because of the ability to develop relationships, Facebook is better. Then add price to the mix, FACEBOOK = FREE and you have a killer combo.
You may have heard stories about owners totally abandoning their websites to start up a Facebook page just recently. Before ditching anything, we ask you to weigh your options carefully. To make you have a better understanding in that matter, we will do our best to list down the details, issues, and facts about these internet tools by asking each and every site and Facebook page owners should remember to ask themselves firstly while crucially deciding on it.
Purpose- What is the objective of your Online Presence?
Even until now, several people still thinks that a Facebook page only caters commercial establishments. If you have the same line of thinking, we have to tell that, you have it all drastically wrong.
Facebook Pages also can be used by artists, public figures or communities (to which a custom facebook page belongs) aside from products, brands, and companies. For the most part, churches take part in on-line ventures in order to reach out to more people, get connected and extend its mission field. If you still are a little bit clueless about how Facebook Pages work, a great example is the Facebook Page for Enchantment (a book written by Guy Kawasaki) that was produced to market the book as well as its message.
Time - How much time can you spend to this mission?
Anybody who has an practical experience putting-up a website can admit that it takes a lot of time before it can be considered usable. It requires hands-on management, from selecting themes/designs to configuring it with the host/server. Of course there are prepared templates that can be used, but still, if you are not "techie", you will need to get somebody to set the web pages up for you as well as maintain them. Facebook Pages alternatively are pre-designed and just needs to be set-up correctly, no need for special skills nor to get a host/server, therefore, almost free from routine maintenance. Posting is simple and fast with Facebook, you can dessiminate your post on the fly.
Cost - How much are you willing to use for this mission?
Facebook Pages are No cost and Websites can be costly. Although there are hostings, website templates, plug-ins that are being offered free on the internet, you can not use freebies if you really want to stand-out among the millions of websites online.
Functionality - What features or functions do you want on your Page? Understandably, Facebook Pages since they are free, also have limitations (like maximum followers, message sending functions). Websites on the other hand are very flexible and versatile as long as you spend for such features. But for the most basic social media requirements like posting, liking, commenting, and sharing, Facebook pages' built-in features are sufficient enough to assist you meet your objective.
Viral - How quick would you want to dessiminate your message?
Unless promoted extensively, a website would not achieve high traffic or page visitors on its own while on the other hand by being backed-up with millions of users daily, Facebook pages naturally would have better engagement with less intervention from the administrator.
Audience - Who are your targeted audience?
Websites and Facebook pages are both easily accessible. Then what's the difference? Facebook Pages admins can control whom they want to make a connection with. Additionally, they can also decide on which information that they would allow non-followers to have access to. The greatest thing about knowing how to create a like page on facebook is that its ability to allow a two-way interaction between the the followers and the page itself. Unless of course they utilize analytics tools, website owners do not know who visits their websites as well as what these visitors do while they are there. On a positive note, website does not require visitors to sign-up or "like" as in Facebook.
Staying Power - How long do you plan to do this?
One of the growing concerns of Facebook Page owners is "will I always have a page on Facebook?" Owing to the volatile online environment, these owners are worried that Facebook may suddenly die or discontinue. Regarding this matter, websites get the advantage since there is no expiration to be bothered about for as long as you pay the bill for the site.
Both internet tools have their own pros and cons. While websites are fully flexible and customizable based on its owners' specifications, budget and desires, those do not guarantee traffic and better engagement. Facebook Pages are Free, albeit its limitations, its 500 million plus users is enough reason for you trust this network. In the end, it's up to your judgment which option you think will serve you best.
About the Author:
For further information on how to make a like page on facebook, feel free to visit Chad Gleaves' site.
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