By Christian Copeland


Customers like us have the right to give something to our sellers about the experience. It is right for them to know if the customers are satisfied or not with their products and services. As a result, the customer testimonials will be given to them in an honest way. If the testimonial is good or bad, the seller or the company must respect it. Why it is that a customer testimonial is the key to determine the quality of your product or service? What is the real effect of a customer testimonial to various cable TV providers? How will they benefit from them?

First of all, customer testimonials came from the real customers of your business. It means that these customers have already tried your product or service for real. No matter what experience they have on your product or service like cable TV, it is still considered a testimonial. Customer testimonials can't be changed by the receivers, because it came from the real customers. If the customer finds out that his or her testimonial was changed, it results to a negative impression and may lose your relationship with a customer. If you have any fears to negative customer testimonials, you must overcome that fear.

Negative testimonials are always normal for every business firm like cable TV providers. If you received a single negative testimonial from the customer, it doesn't mean that your business will fluctuate. All you have to do is to thank the customer for his or her honest testimonial. It gives you the opportunity to correct every mistake you have for your business, and to show them that you have improved a lot. It is a challenge for all business firms like cable TV to handle all the testimonials from the customers, especially those who are marked as negative.

In other words, it gives you a chance to have access with the cable channels with all of your TV sets at home. With this kind of feature, customers like you will give a testimonial to a cable TV provider by means of phone call or email. When it comes to phone calls, a representative of your cable provider will jot down your testimonial with a piece of paper or notebook. The customer service representative need to advise you to speak clearly and slowly in order for him to write it down without asking again.

The representative will forward it to the manager or owner to publish the customer testimonial to their website. For those who will send their testimonials by email, it's a lot easier than phone calls. The customer service representative will read your testimonial through their mail inbox and forward it to the manager or the owner. Either both of them will decide if the testimonial given by the customer is good enough to publish in their website. Once they published it, they must keep and value it for the experienced customers. Customer testimonial are very important for all kinds of businesses, especially cable TV. It will generate them lots of results and income for their high quality service like no other.




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